I believe that whether corporations expense their stock options is besides the point, especially when the stock is worthless. We have studied over the years the rift between employees and employers and we have discovered many great brand names are eventually destroyed from internal strife and fricti...

Escalating gas prices...tensions and turmoil in the Middle East...a struggling world economy. Leadership, in times of uncertainty, is not that much different from that of ?normal` times. What does differ is the degree to which basic tactics of change management are applied. In times of uncertainty,...

A reverse merger is a method used by many small and mid-cap companies to initially go public, its the purchase of, and reverse merger into, an existing public shell company. This is inexpensive compared with conventional Initial public offerings (IPO). This is also a simplified fast track method by ...

In today`s competitive world of business, it takes moxie and pizazz to sell a great product, idea, or service. This list will provide you with ten unusual and creative marketing strategies which will help you to stand apart from the competition and to increase your visibility. 1. Celebrate the Wacky...

You probably already have in your possession one of the most valuable and powerful assets you can possibly own. But if you`re like most business people you probably aren`t using it to its full potential. It`s very easy to tap into its power -- and it is very powerful. What could this valuable ass...

Yes, that?s what public relations really is when it tracks important external audience perceptions and follow on behaviors. And again when it does something about those perceptions and behaviors by reaching, persuading and moving to actions you desire, those people whose behaviors affect your organi...

Many complain that CEO make too much money, as the average is some 300% more than the rank and file. If the companies were doing well that is no problem, yet if the company is rolling in the profits it would make sense and the shareholders might agree that this is a good policy, as it is a reward fo...

The first day of college begins with hopes and dreams of a new future. You walk around the college, drinking in the newness of a world unknown, where the buildings will become a second home to you as you release yourself into a variety of lectures. Your first day is filled with trepidation as you im...

If you do not want to spend a lot of money building a garage protecting your Truck or RV then you should consider a Truck Canopy. Canopies are a low cost way of protecting anything from cars to boats and even tractors. These lightweight structures are made of a very light but durable material which ...

It is a sad fact that many employees are still being subjected to the age old training ritual of ?sheep dipping?. This is a process by which employees are ?refreshed?, ?cleansed? and ?re-invigorated? by ensuring they attend set training courses or, perhaps, are placed on the ubiquitous ?refresher? c...

One of the fastest growing sectors of the medical industry is that of home health. There are many reasons for this growth, but most important are: The number of aging and infirm citizens in the country. The lower cost of care in relation to hospitals and long term care facilities. The fact health pr...

Whenever a recession or volatility threatens the economy, companies immediately look at where they can cut budgets. Without much forethought, the first to hit the block is inevitably training, followed closely behind by marketing. Why? Both are viewed on the balance sheet as expenditures rather t...

So, you have decided to add seminars to your marketing mix. Stop...before you host your seminar there is some pre-planning that needs to be done. You should first decide who your target market is. Who do you want to attend you seminars. Once you have decided who you want to attend, you need to decid...

Cross-Selling is a great way to boost revenues and profits by gently persuading existing customers to purchase an additional product during service conversations. There are ten really great reasons your CSR?s should make an effort to cross-sell to existing customers and clients: (1) You Already Have...

Have you ever taken part in that debate? The one where someone tries to prove that some product in their home was purchased for purely logical reasons, with no emotion involved?
They never can win. Even a kleenex becomes emotional when you can`t find one. The same applies to choosing which bra...

Make More Money Making a Name for Yourself Calling all realtors, financial planners, insurance brokers, multi-level & network marketers, and anyone else who works in the precarious and often misunderstood position of operating under a large company brand umbrella yet operating as a separate busi...

Getting into college is a stressful experience for most high school students. However, there are steps that parents can take to help alleviate the stress and make the experience more positive. To begin with, parents should make the process about ?you? not ?we? when discussing college choices, allo...

Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation. There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of dive...

Being optimistic is a wonderful thing, but being overly optimistic -- in the face of unrealistic odds -- can sabotage a project`s success. Over-optimism abounds when people view every project as a "must-win" effort while failing to flag potential problems. In Part 2 of this series, we identified 10 ...

Brand equity can be defined in many different ways. I have developed a simple, yet powerful, definition of brand equity. For a brand to be strong it must accomplish two things over time: retain current customers and attract new ones. To the extent a brand does these things well, it grows stronger ve...

The Tale of Two Dentists... Dr. Namel and Dr. Ivory are two Dentists located across the street from each other in a high traffic area that is surrounded by affluent neighborhoods. Both Dentists were certain that having the right location would mean automatic success for their businesses. To their...

Yeah, I know. The title`s not that original, but maybe it made somebody click thru and read at least this far. That`s the idea, isn`t it? To get somebody interested enough to wander in and look around? What this is really about is the value of forums to the internet marketing process. You see, int...

If you are a business, non-profit, government agency or association manager, you need both. A skilled public relations ?engineer? to assemble the resources and drive the action planning needed to alter individual perception leading to changed behaviors among your most important outside aud...

The ability to solve complicated problems quickly is more important than ever in today?s tough economy. From the time we?re little kids, we?re taught to solve problems by trial and error. That?s fine if the problem is as simple as a burned out light bulb. When the problem is a muddle of business, te...

Capital Access:

* If a company needs to raise capital, it can sell stock(equity). These funds may be used for a variety of purposes including; growth and expansion, retiring existing debt, corporate marketing and development, acquisition capital and corporate diversity. Unlike an IPO you s...

Getting along with your co-workers is critical to your
happiness and success at work. You may find yourself
spending more time with your co-workers than with your
spouse and family. Each individual in an organization is
just a small cog in a big wheel. Without the assistance of
co-wor...

What is the current state of RFID deployment in Rochester? In general, local companies describe a high degree of interest, but only a modest level of integration. Why the discrepancy between what local companies want to do with RFID and what they are actually doing? I spoke with some of Rochester?s ...

Will I be successful as a franchisee? One of the soundest pieces of advice to take when considering becoming a franchisee is to ?Assess Yourself?. Assess whether you can accept direction. Some people cannot. Assess whether you can work within definite systems and structures without feeling trapped. ...

So many restaurants spend money on publicity and then practically chase customes away by the owner`s attitude. Stop to think, please, who is really more important, your customers, your chef or your own cost-saving ideas? True, you have to keep your chef happy but not if he refuses to cook what the ...

1. Bar Charts There is more to bar charts than meets the eye with data visualization. Bar charts is just one example of many visual tools which can be used to convey information in the most effective way. Bar charts, bar graphs, pie charts, or other charts and graphs are one of the most common metho...

A few months into the job and Sabrina`s cold calling sales prospecting techniques were getting her almost nowhere. She would call CIO`s and CTO`s all day, and speak to maybe one sales prospect if she was lucky. The gatekeepers and voicemail were screening her out. Sabrina was "following up" her call...

Today?s high-tech society is taking in and putting out more information than ever imaginable. Looking for an e-mail or searching for an electronic document is as big a challenge as finding our paper files, and, in spite of all the promises of the paperless office, statistics show that exactly the op...

Do the digital camera review rounds as part of your homework before deciding on a digital camera, and you are going about it in the right way. Looking through the many available professional reviews, is time well spent. However, you will want to be careful about rating the reviews themselves. Some d...

The office chair is ubiquitous in every part of the office - in cubicles, the CEO`s room, conference rooms, the cafeteria, the reception area and more. Whatever the area, the purpose is singular - to sit down in a comfortable and healthy manner. The office chair is no longer just another piece of fu...

Sometimes, I harbour a suspicion that Dante was a Financial Director. His famous work, "The Inferno", is such an accurate description of the job that it cannot be otherwise. He is fervently hated by the workers. He is thoroughly despised by the other managers ("mean bastard" is his common nickname a...

The tragic events resulting from the recent Tsunami on Boxing Day 2004 serve to again highlight the fragile nature of many of the world?s communities. In each of these locations the key tasks of treating the sick and injured, ensuring clean water was available, or made available, providing food,...

If you have ever tried a work from home program then you have probably been scammed. Well you are not alone. After the birth of my son, my wife wanted to spend more time at home. Of course the work from home idea came up and of course she fell for several scams. My personal favorite was the envelope...

"The best Leader is one who knows how to pick good people to do what he or she wants done and self-restraint enough to keep from meddling with them while they do it." - Heidi Richards - Mission statements describe the purpose of an organization or a sub-group of it. It is a general description of wh...

Conjure up in your mind broad rolling meadows with runs of cattle or stock of some type, all discriminate by virtue of a registered brand. That`s a most common and accepted understanding of branding. You have just now used your mind to develop a picture that promises easy recall. You may not yet be ...

Although the topic of keyword strategy and selection may appear to have been beaten to death already, it remains critical to the success of your website. Choosing the best keywords is only ?Phase One? of the process. You must also make the most of the keywords you have. Traffic to my log furniture...

ENTERTAINMENT & PUBLIC RELATIONS INTERNSHIPS AVAILABLE NOW! "As we celebrate our twentieth (20th) anniversary as one of Hollywood?s most prominent entertainment PR firms, I?m convinced that our intern program continues to be one of the most dynamic in the entire entertainment industry. Since 198...

As with any marketing concept or technique, there are loads of opinions about how to design an effective marketing campaign. When developing a marketing strategy, considering various techniques that have worked well for other people is certainly a good thing to do. However, your speci...

Most businesses consist of the owner only or the owner and a few employees. The owner continues to do the same activity whether it is labor or crew management for many years. He gets into the "comfort zone" or "rut" and does the same thing day in and day out. You need to put your time and energie...

I?ve come to the conclusion that the Stock Market is an easier medium for investors to understand (i.e., to form behavioral expectations about) than the Fixed Income Market. As unlikely as this sounds, experience proves it, irrefutably. Few investors grow to love volatility as I do, but most expect ...

The great majority of business conducted online is processed with a credit card. Also, credit card sales tend to be four times larger than a sale completed any other way. Knowing that most people decide to use a credit card and spend more when doing so, it only makes sense to be able to accept credi...

Sound financial business planning means taking ongoing assessment steps looking at the business from multiple perspectives including capitalization, expansion, menu concepts, cash flow and even an exit strategy. Whether you are a chef dreaming of your own restaurant, the head of a family business di...

Welcome to Monday Morning Mindfulness . . . to my Clients, Colleagues and Friends. Join me every other Monday in getting motivated and inspired to act/think/feel something differently. 1. ON SPECIAL OFFERS AND INVITATIONS Would you like to be paid to speak? Learn how to connect with your aud...

A new identity theft scam uses fake IRS correspondence and a doctored IRS form to con personal and financial information out of non-resident aliens with U.S.-based income. The fraudulently obtained information is then used to steal the taxpayer`s identity and financial assets. Fake IRS form Tar...

Here, Cratchet, what do you think you?re doing? Uh, er, leaving sir. Leaving? It?s 5 minutes to the hour. Shall I dock your pay accordingly. Uh, er, no sir. No sir? Well it?s back to work for you then, and be quick about it. And I don?t expect your mind to be off home before your body gets o...

Before you take a road trip it is usually a good idea to know where you are going. It is the same when you are building a business, creating a marketing plan or building your web site. Know what your end result will be when you are planning and designing your site will help you to build it properly ...