Good marketing positioning is like good lying. No, we?re not suggesting that you lie when creating your company and product positioning. Anything but, in fact. But, it?s remarkable how much the properties of good positioning resemble the properties of a good lie. Like an effective lie, an effective ...

Nobody likes to get complaints. They make you question your judgment, they can ruin your day, and they almost always leave you in a bad mood. But what if I told you that complaints are actually a good thing? Really! I?m not kidding. Complaints are one of the best forms of research you can perform. C...

As an educated professional, your success is based on what you know, your education, your intelligence, and your creativity. Even if you?re just starting out, you?ve achieved success just to get your many degrees and pass those licensing exams! Your clients return and refer because you apply your ex...

The day you begin to think of your job in terms of the security versus the opportunities it provides is the day you start to put the brakes on building your career. Time was when a young person entering the workforce could reasonably assume he was signing a lifetime security covenant with his empl...

Many years ago, I was the one starting a small business. I ran a part-time resume service out of my New York apartment. One client showed up on time for her first appointment, nervously clutching her notes. "Can we just talk for awhile?" she asked. "No," I said firmly, amazing myself. "If you want m...

Congratulations! You`ve just been appointed to your new job. Now the real work begins. It is important from the beginning to convince your new employers that, in selecting you, they have made the right choice. * Demonstrate that you are highly-motivated and eager to get started. * Discuss your duti...

I`ve been practising wildlife photography on safari for over twenty years now in places like the Kruger National Park, Chobe, Okavango Delta, and Hwange game reserves and these four tips have been indispensable in making sure that I get some decent wildlife photographs. 1. The Right Equipment I beli...

Executive Overview Experienced sales managers are always on the lookout for new sales representatives who, among other attributes, possess good people skills and are pleasant to be around. There are two fundamental reasons they should select incoming sales representatives who have sound social skil...

The growing brotherhood of youth hunting for better job prospects in cities all over the world is pointing to the lack of entrepreneurial skills among youth. If job sites or advertisements are offering any information pertaining to employment, then it is only illustrative of the jobs that are availa...

Your Yellow Page Ad Deserves More than 10 Minutes of Thought a Year Before long, your Yellow Page directory rep will be paying you a visit. It`s an annual event that happens several months before next year`s directory goes to press. He or she will urge you to think about your ad just long enough to ...

You worked hard to get a story on your business in a popular
website or your local paper. Don`t let your efforts ends there --
here are seven tips to help you maximize your online and offline
publicity:

1) Reprint, Reprint, Reprint!

A favorable article on your company or pro...

I love the start of a new year. It brings to mind that the possibilities are endless, and for many of us, it?s a great time to start something new or different in our lives. I?d be a rich person if I had a nickel for everyone out there who has decided to open a new in-home care agency, open a profes...

The pearls are hard rounded objects produced by certain mollusks, primarily oysters. A pearl is valued as a gemstone and is cultivated or harvested for jewelry. The pearls are formed inside the shell of certain bivalve mollusks. The pearls that are artificially cultivated in oysters by planting a co...

Internet advertising is not easy. It is a numbers game. The more traffics and hits you get at your sites, the more you?re most likely to generate sales. But you?ll always have more people that don?t buy than who buy. There may be many reasons why they have not bought which may be because of your p...

We all are looking for ways to market our businesses cost effectively. I have come up with 8 ways to do just that all low cost to free. In fact most of these methods can be done from the comfort of your own home. That`s right you don`t even have to leave home. What could be better, your clients are ...

In Part One, I described the Leadership Talk and how it is a much more effective leadership tool than presentations or speeches. I also described two fundamental premises that the Leadership Talk is based on. In Part Two, I will show you the purpose of the Leadership Talk. You won`t be able to give...

I have a special new email address. It`s in addition to my primary email address and it`s where I tell online marketers who want my business, to send their mailings. I didn`t want to do it. I didn`t want anyone to be excluded from the group. I`m sure the online marketers are very nice people with gr...

From the first time people discovered gemstones, they were amazed by their beauty and grace. They understood right from the start that they were unlike any other rocks they could see every day. So they started looking for an explanation and a reason why these precious stones were present on Earth. T...

Online networking has opened up some fantastic business opportunities for solo entrepreneurs. You can open an account with one of the major online business networks such as Ryze, and get to know industrious and inspiring minds from all corners of the world. Many of these networks offer the option to...

Your market is who you want to reach. Your customer. Who is your average customer? What is your estimate of total market size? What territory do you intend to serve? Will you offer a variety of products or services?

The more specific you are, the better definition of your customer (what the...

So you noticed the new job board posting on your way back from lunch. They finally decided to fill the assistant manager spot in your department! Trouble is, you`ve only been in your current position for about eight months. There`s also been some talk of hiring from outside. Should you go for it any...

Whether you?ve been downsized, are looking for a career change or are just starting out, your resume speaks volumes about you. If your resume doesn?t make it past the first cut, you?re doomed; no matter how qualified you are. Below are ten common mistakes to avoid when putting your resume together. ...

Application Security risk assessment and risk management are vital tasks for IT managers. Corporations face increased levels of Application Security risk from hackers and cyber crooks seeking intellectual property and customer information. A comprehensive application security risk assessment is a m...

If you are a practitioner of business networking, you know that you can only connect with so many people at each event. But, what if you had the opportunity to connect with 20 new potential clients every day? How about 50 or even 100?  With the proliferation of online portals such as Ryze, Ecademy a...

As Freud cautioned, it`s insanity to keep doing the same thing and expect different results. You know things have to change. Business as usual is a guarantee to fail. Your boss supports you, but is fairly lukewarm about resources and time commitments. Your staff agrees but then claim they are too bu...

I can`t help it--I am a confirmed neuroscience geek. So I was very excited to attend the fifth brain lecture in a series (yes, I bought season tickets!) sponsored by Oregon Health Sciences University. You see, the guest speaker was Dr. Michael Gazzaniga, the father of cognitive neuroscience, and his...

Develop These Six Critical Marketing Traits...And Success Will Surely Follow. If you are marketing for any other reason than ?for profit? ? STOP! That?s right, stop right now. The only reason you market your business is to cause action: make more sales, make the phone ring (and make more sale...

Pay per click advertising is one of the fastest growing sources of online advertising on the Internet today. Pay per click advertising is very cost effective and the traffic you will receive is all targeted to you products or services using keyword search technology. There are many different pay per...

One-day you?re minding your own business and your boss comes in and says "You?re Fired", perhaps he was a bit more polite than that but the end result was the same, you?re now out of work!! Now what do you do? Well get over the initial shock and look at the whole experience as a positive, this maybe...

As the old saying goes, ?you never get a second chance to make a first impression.? In today?s business world, of course, that first impression usually does not come from a face-to-face conversation, but from whatever you can tell your future boss about yourself on paper: your resume. But knowing wh...

I really enjoyed the feature film Last Holiday starring Queen Latifah. In the movie the character Georgia Byrd, played by Queen Latifah, finds out that she only has a short time to live. She changes her outlook on life and becomes determined to enjoy every moment she has left. One of the firs...

Six Reasons to K.I.S.S.

?Very often, people confuse simple with simplistic.  The nuance is lost on most.?
 - Clement Mok, Chief Creative Officer, Sapient

We?ve all heard THIS acronym, K.I.S.S. ? Keep it Simple, Stupid!  While I prefer, Keep it Splendidly Simple; ...

Public Relations (or P.R.) is a wonderful, yet often overlooked marketing tool. P.R. is an intangible ? making it a tough sell for many P.R. professionals. It is our job to sell the concept and show the client how it will enhance marketing efforts and, in many cases, replace costly or one-off adve...

?An organization?s capacity to execute its strategy depends on its ?hard? infrastructure--its organization structure and systems--and on its ?soft? infrastructure--its culture and norms.?
Amar Bhide
(Harvard and Columbia) Is your organisation one which invests a considerable amount of...

Those who watched HBO`s Sex and the City (SATC, now available on DVD) know the last eight episodes were less about sex and more about city. And the last three episodes, taken together could serve as a case study for a decision faced by many clients Should I follow my heart or hang on to my job? Whet...

Teams run most businesses and teams work best if each member is aligned with the whole group and works in a happy friendly way. Team building has been very popular over the last ten years or so, but wouldn?t it be so much easier if we naturally lived a life in synchrony with your teammates and your...

There is some activity going on in Wichita even as India comes online to start building light aircraft again. It seems that every time it looks like Wichita is in a spiral, someone puts the ball back in the center kicks the rudder back to zero and pulls back on the yoke. Well, I?ll be damned the onl...

Have you jumped into the exciting world of teleseminars? Teleseminars provide an exceptional business opportunity for any entrepreneurial minded individual. Although you will create a ?product? from your teleseminar, a major factor in your teleseminar success is participation. Therefore, it is es...

There is no questioning that the amount of unclaimed money or property being held by both State and Federal agencies is staggering and growing each year ? current estimate is believed to be in excess of $40 BILLION. On the prowl for new sources of revenue, cash-strapped States are pouncing on UNCLAI...

Australia is blessed with an incredible pool of talent and experience, across a broad range of industries, and it is this expertise that could provide significant and sustainable benefits into the communities where a development initiative is targeted. The challenge for many firms and individuals ...

Most people appreciate that gold is a highly valuable precious metal, and admire it for its ornative qualities. Is there is a woman today (at least in the western world) who doesn`t have at least one piece of gold jewelry? It may only her wedding band. We know that wars have been fought ove...

Hi there Hasn`t time flown? Only seven weeks to Christmas! So how does it feel to know that another year has gone by? Have you taken control of your life or has life taken control of you? To help you get a grip on Christmas I`ve prepared a special checklist for you. All you need to do is c...

Thousands of individuals earn an income by selling online through various websites such as eBay or Amazon.com. Buying products wholesale and reselling for profits is enabling an increasing number of people around the world to become self-employed. Alternati...

The difference between leaders is ears. Good leaders not only ask good questions, but they actually listen to the answers. Ask people in your organization: "What does our organization REALLY reward?" Listening to the answer may help you achieve marked increased in results. Rewards and punis...

[This article is based on excerpts from the special report "Overcoming Resistance to Change" by Dr. Mike Beitler.] Senior management often creates a plan for implementing an organizational change while completely ignoring the following elements necessary for every organizational change. Without th...

If you`ve taken the leap into the entrepreneurial world of ?business ownership?, then you may find yourself immersed in a world that speaks a language that is business savvy, and difficult for the untrained ear to understand. One of the most important terms, however, will be the choices concerning ...

Cash is King?That is what everyone tells us and it is true! You cannot function successfully in any business without proper cash flow. So if this Cash Principle is so well known, then why is it that so many businesses struggle? Sometimes the obvious is not always so obvious when you are entrenched i...

Working genealogy leads can be an effective method of building your network marketing business. One of the biggest hurdles that you face in recruiting has already been overcome for you -- getting the prospect to buy into network marketing as a legitimate business model. However, working genealogy...

Does it seem like everyone and everything is vying for your attention all at once? It can be hard for solo entrepreneurs to know what to do first, let alone try to find the time to get caught up. Here are some time management tips that will help you to stay on top of it all: 1. Put your to-do list...

In the previous article, we described the various methods developed in the West to cope with the ever-burgeoning public sector. Yet, economies in transition everywhere in the world have learned a lesson the hard way: not everything that is Western - necessarily fits their needs. Many Western tec...