Selling Like A Marine; Improvise-Adapt-Overcome
By Terry Wisner - 4/3/2009
Improvise- Adapt- Overcome This famous United States Marine Corps slogan reminds me of the technique many sales people use to make their sales calls. In the Sales Skills training module offered at P2S, we have found that most sales people do not pre-call plan. All too often, salespeople fail in this...
Creative People, Innovative People
By Kal Bishop - 4/3/2009
The title implies that some people are and others not. This is a myth. First, creativity can be described as problem identification and the generation of a quantity of ideas, a number of novel ideas and a number of diverse ideas. Innovation can be described as idea selection, development and commerc...
Learn How to Throw a Boomerang
By Lucia Apollo Shaw - 4/3/2009
Actually, ?the boomerang effect? is a relatively new trend of inviting back talented former employees into the fold. Surveys indicate 12% of employers cautiously admit they would re-hire ex-employees (alumni). An additional 21% say they welcome back alumni without hesitation because of the time and ...
E-Marketer`s Bible: 10 Commandments You Need to Follow
By Michael Baron - 4/3/2009
Electronic marketing is a very creative field. It has few if any restrictions and there are multiple approaches to managing e-marketing campaigns. Only sky is the limit. However there are some ?golden rules? of e-marketing that should not be breached. The First Commandment Do not Spam Spamming is a ...
A Management Strategy
By Peter Hunter - 4/3/2009
I witnessed some interesting behaviour from one of our premier management schools this summer. A behaviour that I have since discovered is not uncommon. This summer I met the PA of an emminent professor at a business school. I had met her on several occassions before and knew her to be a bright cha...
PR: Ouch! Tells the Tale
By Robert A. Kelly - 4/3/2009
Ever get the feeling that your public relations program isn?t doing much about the behaviors of your important outside audiences? Those audiences whose actions have the greatest impacts on your business? Chances are your PR effort is focused primarily on communi- cations tactics and not on the proce...
Prepare for YOUR Future now --
By Don Monteith - 4/3/2009
All Presidential candidates (before and after) make all kinds of promises about YOUR `social security` when running for the top job. Regardless of the promises, YOU are the one who has to live or die by the future plans made on your behalf. Future plans that YOU make and control. It?s your actions...
Organizing Your Electronic Files
By Barbara Hemphill - 4/3/2009
Have you ever sat in front of your computer looking for a document ? knowing it was there ? the question is: ?Where?? The answer gets amazingly complicated if the document is an attachment someone sent to you from someone else?s e-mail account! In addition to organizing the additional paper that re...
Tales from the Corporate Frontlines: Human Resources at Work
By Josh Greenberg - 4/3/2009
This article relates to the Human Resource Functions competency, commonly evaluated in employee satisfaction surveys. It reflects one employee`s satisfaction with the manner in which her HR department carried out their work. This competency examines how your employees feel with regards to the qualit...
Clients - What They Want from You
By Donnie Harrison - 4/3/2009
A growing number of individuals are finding themselves called to help others and go on to fulfil this call by training to become a practitioner in one of the healing arts. The range of conventional, traditional, holistic, complementary and alternative therapies is extensive with new thoughts on old ...
Just a Series of Choices
By Bruce Benskin - 4/3/2009
Steve?s a pretty regular guy ? wife, 4 kids in their blended family, 12+ years of engineering experience, a degree, mortgage, car payments, some debt? and feeling depressed because he waited to look till the end. Last time he transitioned was 5 years ago for more money and he liked some of the peop...
Lead by Example - 11 Benefits to your Business
By Martin Haworth - 4/3/2009
How you run your business is, of course your business. A little focus from your
end will dictate the way your people act and behave. So the onus is on you to
show the way.
Why does this matter?
If you create a style of working within your organisation which is able to get the very ...
Top 10 Tips For Generating Big Traffic To Your Blog Today!
By Ewen Chia - 4/3/2009
Let?s face it, blogs (or weblogs) are getting incredibly popular amongst people with an internet connection due to the ease and practicality of setting one up. Despite this however, there is no value in having a blog if no one is visiting and reading it! Therefore, it is important to know exactly ho...
Measuring the Return on Your Direct Mail Investment
By Martha Retallick - 4/3/2009
In direct mail lore, there`s a rule stating that you can measure the success of your efforts by a minimum response rate of 1-2%.
In other words, if you send out 10,000 pieces, you`ll have a successful mailing if at least 100 recipients respond to your offer. (One percent...
Success in Business Means Managing Negative Emotions
By Nick Arrizza, M.D. - 4/3/2009
You may have the MBA but if an internal critic constantly berates you, or you have feelings of self-doubt, low self-confidence, fears of rejection or other negative emotions your chances of success may be quite limited. More and more executives are beginning to realize that the next frontier in maxi...
How to Get Free Internet Traffic That Makes You Money!
By Gaz Hutchinson - 4/3/2009
When I first came to internet marketing I just thought I would fling up a quick site, join an affiliate program and watch the internet traffic flood to my web site. I think I may have got it slightly wrong...... After a few weeks of nothing happening I realized that no one even knew my site existed,...
The Seven Deadly Sins of Management
By Lonnie Pacelli - 4/3/2009
Pride. Envy. Gluttony. Lust. Anger. Greed. Sloth. You either recognize these as the seven deadly sins or as themes for prime-time television. Nonetheless, you were probably taught as a child that these are bad and you shouldn`t do them. For purposes of this article, do as you were taught and think b...
Tips for Easier Hotel Contract Review When Planning a Meeting
By Robin Roth - 4/3/2009
The next time a hotel contract lands on your desk, read it twice. First, read what is there and identify the terms that need to be rewritten, changed, or deleted. Then, read it for what is not there and needs to be added. The following checklist will help you determine what to look for and what is m...
How Creative Branding can Help Boring Businesses
By Audrey Nezer - 4/3/2009
I come across a fair number of clients who apologize for their companies? ?We?re sorry that manufacturing label paste is not the most interesting thing in the world.? Or, ?There?s nothing we can do to stand out? we?re in the business of finding cheaper ways to for demolition customers to dump trash....
Day Trading ? The Ultimate Work-From-Home Job?
By Harvey Walsh - 4/3/2009
Ever dreamt of giving up the daily grind? Want to strike out on your own and work from home, but don?t know what you could possibly do to make a living? Full time Nasdaq trader Harvey Walsh wondered just that, and now he asks ?Is day trading the ultimate work from home job?? We?ve probably all had t...
Do You Have an Exclusive Market Segment?
By Robert A. Kelly - 4/3/2009
You do if you`re a business, non-profit or association
manager with important external stakeholders whose
behaviors affect your department, division or subsidiary
the most. In your own best interests, here`s what you`d better be
doing about them. Accept the fact that the right PR actually CAN alt...
The Power of Link Exchanges
By Tim Arnold - 4/3/2009
Let`s face it. Getting webmasters to link to your site is difficult. But a good linking strategy is necessary to build link popularity - a measure of the popularity of a website based on the number of other website`s linking to it. And at the same time it has become very difficult to compete on the...
How`s Your HUB?
By Mike Shannon - 4/3/2009
Marketing gurus are always coming up with new lingo but oftentimes they are restating the old tried and true concepts in new terms. Marketing students from the 70`s and 80`s will be familiar with the acronym USP. USP stands for your "Unique Selling Position" and it should be the cornerstone of you...
Customer Service Reps: Call Me MISTER Tibbs!
By Dr. Gary S. Goodman - 4/3/2009
There is a memorable scene in the film, ?In The Heat of The Night,? when Sidney Poitier?s character is tired of the guff he?s getting from his colleague, the Sheriff, portrayed by Rod Steiger. To end the condescension, Poitier says: ?Call me MISTER Tibbs!? I can relate, as a customer, when I?m speak...
Seven Keys To Closing More Sales During The Second Half Of 2006
By Jim Meisenheimer - 4/3/2009
It`s not too early to start planning for the sales results you want at the end of 2005. Here are seven things you can do to make sure you`re in the Winner`s Circle at your Next National Sales Meeting. 1. Develop a system for everything. There`s a fundamental reason why companies like McDonalds, Disn...
Send Me in Coach!
By Don McNamara - 4/3/2009
At one time there was a long-standing belief in many sales organizations that coaching of sales representatives was a fundamental sales management responsibility. Moreover, every professional sales trainer you spoke to, every textbook you read and every sales manager who had several years of experi...
How to Leverage Your Strengths for Peak Performance
By Dr. Robert Karlsberg - 4/3/2009
Ask almost any business leader how to most effectively develop people and build teamwork and you?ll hear, ?tap into employees? strengths.? Yet when it comes to their own careers, many managers still focus the majority of their personal development efforts on shoring up areas of weakness. Sometimes ...
Research Confirms Drinking Relieves Stress
By Art Turner - 4/3/2009
The results are in, the clinical trials have spoken. Drinking relieves stress--drinking green tea, that is. There`s something in green tea that helps us relax. And it may start turning up in other foods soon. The legendary benefits of green tea--weight loss, cancer prevention, immune system boosting...
Understanding The Corporate Buyer
By C.J. Hayden - 4/3/2009
Selling your services to corporations is an attractive proposition. The contracts are larger than with small businesses and individuals, and often longer-term. There`s the possibility of repeat business worth many billable hours at respectable rates. But the best clients are not always the easiest t...
6 Ways to Improve Customer Service
By Jim Rutherford - 4/3/2009
How well do you look after your customers? Most companies probably think they do a good job, but the addition of technology into large, national call centers has caused many organizations to focus on technology solutions as opposed to people solutions. 1. If your call center uses a feature where a ...
Future of Marketing Part 2
By Michele Pariza Wacek - 4/3/2009
In Part 1, I discussed how traditional marketing is no longer
working the way it used to. This is happening for a variety of
reasons -- people have too many mass media choices,
they`re bombarded with way too many marketing messages,
the Internet is adding accountability to advertising, etc. So i...
More Computer Consulting 101 Hiring Tips (Part 2 of 2)
By Joshua Feinberg - 4/3/2009
Does your company need to retain the services of a competent computer consulting firm, but you have no idea how to really evaluate ?competence?? In the first part of this two-part series on Computer Consulting 101 hiring tips, we looked at why small businesses find it so difficult to hire good compu...
Creativity Management ? There`s Nothing New Under the Sun
By Kal Bishop - 4/3/2009
Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation. There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of dive...
Your Internet Marketing - What It Could Be Missing
By Dermot Hogan - 4/3/2009
How would like to have an email list of thousands
of people who are looking to buy products related
to your website. Do you think could make money
with that list? Of course you could. We?ll unless you?re using ebay to market your
business you are missing out on this. Now I know this isn?t exactly a...
Putting Benefits Before Features
By Jay Conners - 4/3/2009
Having spent so many years in retail, I always enjoy being on the listening end of a sales persons presentation. As I listen patiently and attentively, I privately critique the sales person as they make their pitch. I look for certain things, the basics, are they making eye contact with me, do they ...
Forex Brokers - Helping to Maximize Your Success
By Anthony Trister - 5/6/2008
A Forex broker is a broker dealing in foreign exchange, just like real estate broker who deals in real estate and properties. Simply, a Forex broker is an advisor who advises you about the forex market. However, the Forex market is not the perfect place to play with as a novice and beginner as there...
Refinancing With Cash Out
By Jennifer Hershey - 5/2/2008
If you have lived in your home for a reasonable amount of time and have acquired equity through appreciation and monthly mortgage payments, you may be considering liquidating some of that equity by refinancing with cash out.
Refinancing with cash out in laymen terms simply means to refinance your ...
Escaping Finance
By Parone Dinanz - 4/29/2008
Personal finance is a scary subject for some people because it conjures up all sorts of personal fears about budgeting, managing investments and buying Vs renting a home. Fear and anxiety are common responses to the topic of personal finance regardless of an individuals level of education or ex...
Same Time Next Year: Using Editorial Calendars as Part of your PR Efforts
By Shannon Cherry, APR, MA - 4/27/2008
It`s the time of year when calendars crowd out the books and magazines in bookstores and are even on sale at reduced prices. But there?s a special kind of calendar that all good public relations professionals use ? the editorial calendar.
According to Shannon Cherry, using editorial calendars is ...
Customers - Hold Onto What You`ve Got
By Alan Fairweather - 4/26/2008
You probably spend a great deal of your time looking for new customers or clients. However, are you sure your doing enough to hold onto the ones you`ve got. One of the least costly ways to grow your business is to get customers to come back and buy more of your product or service.
How many custom...
Personal Pluses That Ace A Job Interview
By Joel Vance - 4/20/2008
As the business world has become more competitive for the shrinking markets available to them, companies have shifted their focus from hiring the most educated or experienced graduate, to hiring those employees with personal pluses as well as the job skills.
Right now, you may be in an entry-level...
A Couple Of Killer Internet Marketing Techniques
By Ian Canaway - 4/18/2008
There are many simple, infallible ways to earn income, and one of the surest ways is through marketing your business on the internet. When you learn basic internet marketing techniques, you`ll wonder why you haven`t already jumped on the bandwagon. When you think about it, the only things you`ll nee...
How Beneficial is a Sample Cover Letter ?
By Roger Clark - 4/17/2008
You can benefit from sample cover letters as they can help you learn about the constructs of a high quality cover letter.
However, there are some dangers in doing this ...
If you have been sending out tons of resumes and cover letters and are not getting interviews you are probably wondering wh...
Small Business 101: Deadly Ignorance
By Daniel Sitter - 4/15/2008
American small business is again in transition. Many employees, now working from home, are no longer tied to a geographic office and the woes of commuting. This is a relatively new phenomenon with hints of explosive sector growth in the days ahead. As this turbulent economy has forced downsizing, of...
Lesson 2: How To Find Profitable Niche Markets
By Rob Rawson - 5/13/2007
There are thousands of potential areas that you can focus on when you are starting a new Internet business. Some are likely to be hugely profitable; others will probably not make you very much money. So how do you choose an area that is going to be profitable to you where there?s hopefully not too m...
What?s Wrong With You, Why Don?t You Understand Me?
By Della Menechella - 5/11/2007
Recently while waiting for our lunch to be served in a nearby restaurant, my husband Michael and I were discussing our son?s upcoming science fair project. Michael was describing the steps that my son should follow to complete the assignment. While Michael was going through this elaborate process,...
Image is Key to Your Marketing Success
By Debbie Dahmen - 4/29/2007
In virtually any business first impressions are lasting impressions. Most people have heard this statement for years, and yet some people completely ignore the first impression they are conveying to potential customers or clients.
Regardless of the industry you are in image is a part of your marke...
How Envelope Stuffing Scams Con
By BB Lee - 4/27/2007
Here`s a legitimate looking advertisement found in the classified section of a local newspaper.
"Our Company will pay you up to $5 per envelope stuffed! Hurry this opportunity will not last long!"
Most work at home envelope stuffing scams look legitimate. A perfect way to make fast cash!
No...
Work Priorities: Where Can You Spend Your Time Most Effectively?
By John Robertson - 4/23/2007
Understanding where you can spend time most effectively requires concentration in three areas:
- Doing what you enjoy
- Concentrating on your strengths
- Understanding Job Excellence
Let`s start with doing what you enjoy. Your quality of life is in many ways dependant on...
How To Prevent Your New Manager From Becoming A Statistic
By Lora J Adrianse - 4/22/2006
According to a study by the Manchester Group, 4 out of 10 new managers fail in the first 18 months! The top 5 reasons cited:
- Not building partnerships or teams with colleagues and peers
- Unclear expectations
- Not enough political savvy
- Takes too long to learn the job
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